The 1974 Big Ten Conference football season was the 79th season of college football played by the member schools of the Big Ten Conference and was a part of the 1974 NCAA Division I football season. The 1974 Michigan Wolverines football team, under head coach Bo Schembechler, compiled a 10–1 record, tied for the Big Ten championship, led the conference in scoring defense (6.8 points allowed per game), and was ranked No. 3 in final AP Poll. Cornerback Dave Brown was selected a consensus first-team All-American for the second straight year. Gordon Bell led the team with 1,048 rushing yards and 11 touchdowns. Quarterback Dennis Franklin finished sixth in the voting for the Heisman Trophy.