Usage data is the most effective way of evaluating the true relevancy and value of a website. For example, if users arrive on a web site and go back immediately (high bounce rate), chances are that it wasn’t relevant to their query in the first place. However, if a user repeatedly visits a web site and spends a long time on the site, there is a high likelihood that it is extremely relevant. When it comes to search engines, relevant valuable sites get promoted while irrelevant sites get demoted.
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