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About: Ferranti MRT     Goto   Sponge   NotDistinct   Permalink

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The Ferranti Market Research Terminal (MRT) was, arguably, the world’s first application-specific handheld computer. It was designed specifically for the market research sector as a means to augment the regular clipboard schemes that, at the time, were common-place, in social and market research. Despite having an appearance of a calculator built into a clipboard, the reality was that the unit contained a sophisticated form of programmable data-logger that, in response to an interviewer reading questions to the interviewee, had answers digitally recorded (for later uploading and analysis) via pressing appropriate keys on the unit. The unit contained a bespoke operating system to support field based market research. The Ferranti Market Research Terminal (MRT) is also of historical significa