Zindagi (also known as Zindagi TV) is an Indian general entertainment channel, owned by the Zee Entertainment Enterprises (ZEEL). It also promoted itself as a television channel broadcasting short-run programming and as India's new Hindi entertainment channel, rather than on-going, indefinite serials. It has syndicated content from various countries including Brazil, Pakistan, South Korea, Turkey and Ukraine. Launched on 23 June 2014, ZEEL invested ₹100 crores to launch the network. Zindagi’s shows Dhoop Ki Deewar and Qatil Haseenaon Ke Naam won big at Promax 2022 Awards.