WRXS (106.9 FM; "Pure Oldies 106.9") is a commercial radio station licensed to Brookfield, Wisconsin, and serving the Milwaukee metropolitan area. The station is owned by the Milwaukee Radio Group subsidiary of Saga Communications. It broadcasts an oldies radio format, known as "Pure Oldies," concentrating on 1950s, 60s and 70s hits. It switches to Christmas music during the holiday season. WRXS has an effective radiated power (ERP) of 4,400 watts. The transmitter and radio studios are on Milwaukee's West Side, off West McKinley Avenue.