WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia. WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.