Vegetarians are those who abstain from the consumption of meat (red meat, poultry, seafood, and the flesh of any other animal), and may also include abstention from by-products of animal slaughter. Some scholars have argued that mass media serves as a "source of information for individuals" interested in vegetarianism or veganism, while there are "increasing social sanctions against eating meat" and a continuing trend of less meta consumption in the United States due to a focus on physical health and environmental awareness. Over time, societal attitudes of vegetarianism have changed, as have perceptions of vegetarianism in popular culture, leading to more "vegetarian sentiment." Even so, there are still existing "meat-based" food metaphors which infuse daily speech and those who are veget