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Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.

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  • Variable Data Printing (de)
  • Impression à données variables (fr)
  • バリアブル印刷 (ja)
  • Variable data printing (pt)
  • Variable data printing (en)
  • 可变数据打印 (zh)
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  • Der variable Datendruck (Variable-data printing, VDP) ist eine Form des Digitaldrucks, in der Elemente (Text, Bild, Grafik) der Druckwerke individuell geändert werden. Zum Einsatz kommt VDP vor allem im Cross-Media-Publishing, wenn Marketing-Kampagnen neben dem klassischen Druck auch modernen Medien einbinden. So kann beispielsweise eine Postkarte den Namen des Empfängers auch im Fließtext verwenden und darüber hinaus namens-abhängige Foto-Mutationen aufweisen, um die Aufmerksamkeit zu erhöhen. (de)
  • L'impression à données variables est une application de l'impression numérique permettant de personnaliser entièrement et en couleur tout ou partie d'un document en fonction de son destinataire (textes, images). Ce type d'impression personnalisée est particulièrement utilisée dans le domaine du markéting, et notamment du marketing direct, qui y voit une occasion de toucher directement sa clientèle et d'augmenter les ventes, sans pour autant diminuer la vitesse d'impression. (fr)
  • Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns. (en)
  • バリアブル印刷（VDP: Variable Data Printing）とは、Variable Information Printing(VIP)とも呼ばれ、データに基づいて印刷する内容を変えて印刷を行うこと。版により固定的な内容を印刷する、古典的な印刷概念に対抗する概念である。ダイレクトメールの宛名印刷が典型的なバリアブル印刷である。 (ja)
  • 可变数据打印（英語：Variable-data printing，缩写VDP）是一种按需印刷以及数字印刷方式，具體是指在不停机或不降低印刷速度的情况下，一个印刷页面中的元素如文本、图形和图像在下一个印刷页面中可以立即改变，且使用的信息来自数据库或外部文件。例如，一组具有相同排版的个性化字母，可以用不同的名字和地址来印刷。可变数据打印主要应用于直接营销、客户关系管理、广告、发票和邮件的群发、宣传册或明信片活动。 (zh)
  • VDP, acrónimo Inglês de Variable Data Publishing ou Variable Data Print, mais conhecido como Impressão ou Publicação de dados e informações variáveis. O VDP é utilizado no marketing direto como forma de comunicação personalizada ou um-a-um.Hoje, a forma de impressão digital, conhecida como “impressão de dados variáveis” (Variable Data Printing - VDP), torna as comunicações personalizadas econômicas e muito mais fáceis para as gráficas adotarem. Não é de se admirar que ela tenha se tornado uma área de crescimento rápido da indústria de impressão digital. A VDP oferece algumas das mesmas vantagens tanto para as gráficas como para quem especifica os trabalhos de impressão: aumento nas vendas, maiores margens de lucro em serviços de impressão e a oportunidade para construir uma relação que ins (pt)
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  • Der variable Datendruck (Variable-data printing, VDP) ist eine Form des Digitaldrucks, in der Elemente (Text, Bild, Grafik) der Druckwerke individuell geändert werden. Zum Einsatz kommt VDP vor allem im Cross-Media-Publishing, wenn Marketing-Kampagnen neben dem klassischen Druck auch modernen Medien einbinden. So kann beispielsweise eine Postkarte den Namen des Empfängers auch im Fließtext verwenden und darüber hinaus namens-abhängige Foto-Mutationen aufweisen, um die Aufmerksamkeit zu erhöhen. (de)
  • L'impression à données variables est une application de l'impression numérique permettant de personnaliser entièrement et en couleur tout ou partie d'un document en fonction de son destinataire (textes, images). Ce type d'impression personnalisée est particulièrement utilisée dans le domaine du markéting, et notamment du marketing direct, qui y voit une occasion de toucher directement sa clientèle et d'augmenter les ventes, sans pour autant diminuer la vitesse d'impression. (fr)
  • Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns. (en)
  • バリアブル印刷（VDP: Variable Data Printing）とは、Variable Information Printing(VIP)とも呼ばれ、データに基づいて印刷する内容を変えて印刷を行うこと。版により固定的な内容を印刷する、古典的な印刷概念に対抗する概念である。ダイレクトメールの宛名印刷が典型的なバリアブル印刷である。 (ja)
  • VDP, acrónimo Inglês de Variable Data Publishing ou Variable Data Print, mais conhecido como Impressão ou Publicação de dados e informações variáveis. O VDP é utilizado no marketing direto como forma de comunicação personalizada ou um-a-um.Hoje, a forma de impressão digital, conhecida como “impressão de dados variáveis” (Variable Data Printing - VDP), torna as comunicações personalizadas econômicas e muito mais fáceis para as gráficas adotarem. Não é de se admirar que ela tenha se tornado uma área de crescimento rápido da indústria de impressão digital. A VDP oferece algumas das mesmas vantagens tanto para as gráficas como para quem especifica os trabalhos de impressão: aumento nas vendas, maiores margens de lucro em serviços de impressão e a oportunidade para construir uma relação que inspira maior fidelidade do cliente. (pt)
  • 可变数据打印（英語：Variable-data printing，缩写VDP）是一种按需印刷以及数字印刷方式，具體是指在不停机或不降低印刷速度的情况下，一个印刷页面中的元素如文本、图形和图像在下一个印刷页面中可以立即改变，且使用的信息来自数据库或外部文件。例如，一组具有相同排版的个性化字母，可以用不同的名字和地址来印刷。可变数据打印主要应用于直接营销、客户关系管理、广告、发票和邮件的群发、宣传册或明信片活动。 (zh)
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