Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. The firm was founded in 1996 in Buon Ma Thuot, Dak Lak Province by Dang Le Nguyen Vu (in Vietnamese: Đặng Lê Nguyên Vũ) and Le Hoang Diep Thao upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy. Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, including major markets such as the United States, the European Union, the United Kingdom, Germany, China, Canada, Russia, Japan, Dubai, Australia, and ASEAN countries, including its international hub in Singapore. The group is composed of several subsidiaries, among them Trung Nguyen Corporation JSC, Trung