About: Touchpoint

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A touchpoint can be defined as any way consumers can interact with a business organization, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).

Attributes	Values
rdfs:label	Touchpoint (de) Touchpoint (en)
rdfs:comment	Touchpoint (auch Touch Point, wörtlich „Berührungspunkt“) oder Point of Contact (POC, wörtlich „Kontaktpunkt“) ist ein Begriff des Marketings. Er bezeichnet die Schnittstelle eines Unternehmens, einer Marke oder eines Wirtschaftsguts (z. B. Ware, Dienstleistung) zu möglichen, bestehenden oder ehemaligen Kunden, Lieferanten, Mitarbeitern und anderen Stakeholdern. (de) A touchpoint can be defined as any way consumers can interact with a business organization, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016). (en)
dcterms:subject	Brand management Customer experience
Wikipage page ID	11276152 (xsd:integer)
Wikipage revision ID	1105133635 (xsd:integer)
Link from a Wikipage to another Wikipage	Process management (Project Management) Product (business) Modus operandi Buying decision Brand awareness Customer relationship management Customer satisfaction University of South Australia Industry (economics) Integrated marketing communications Interaction Internal communications Intranet Investor relations Need Electronic device Brand Brand management Consumer Smartphone Communication Company Payment terminal Public relations Sponsor (commercial) Strategy Marketing Budget Business enterprise Brand management Web portal Hashtag Laptop Customer experience Bank Brochure Internet search Target audience Customer experience Atmospherics Insert (print advertising) Advocacy Lateral thinking Sustainability Word of mouth Asset Social media Financial transaction Human Resources Management Purchase Push-pull strategy Service (economics) Marketing channel Value chain Business economics Means of communication Website Distribution (marketing) Return on Investment Word-of-mouth Talkback radio Ad campaign Retail outlet Newspaper advertising Global company Information gathering Brand recognition dbr:Family_store dbr:Media_advertising dbr:Product_warranties dbr:Store_scent
Link from a Wikipage to an external page	https://blog.hultmarketing.com/blog/post-purchase-touchpoints-creating-a-loyal-customer-base https://customerthink.com/what_exactly_is_touchpoint/ https://smallbusiness.chron.com/benefits-magazine-advertising-3586.html https://www.buzzle.com/articles/disadvantages-of-radio-advertising.html https://www.emeraldfrog.co.uk/the-advantages-and-disadvantages-of-magazine-advertising/ https://www.hbr.org/ https://www.indianmba.com/Faculty_Column/FC682/fc682.html https://www.marketingstudyguide.com/examples-brand-touchpoints/ https://www.the-future-of-commerce.com/2015/03/06/keeping-the-flame-alive-5-strategies-for-the-post-purchase-relationship/ https://www.themhedajournal.org/2008/09/04/the-seven-touch-points-of-communication https://www.touchpointguru.com/customer-experience-management-definitions/touchpoint-glossary-dictionary.html https://www.walkbase.com/blog/5-crucial-customer-touch-points-store-personalisation https://www.ware.com/ https://repository.upenn.edu/marketing_papers/346 https://www.cisco.com/c/dam/en_us/about/ac79/docs/pov/FutureofRetailTouchpoints_FINAL.pdf https://rsmus.com/our-insights/newsletters/eclubnews/touch-points-defining-various-forms-of-contact-with-members.html https://www.allbusiness.com/television-advertising-pros-and-cons-2592-1.html https://smallbusiness.chron.com/advantages-advertising-tv-3385.html https://smallbusiness.chron.com/advantages-amp-disadvantages-radio-advertising-40629.html https://smallbusiness.chron.com/benefits-radio-advertising-43316.html https://www.findtouchpoints.com

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