George "Tic" Price (born November 29, 1955) is an American college basketball coach. He last coached the Lamar Cardinals men's basketball team. From 2002 to 2007, he served as head coach at McNeese State. Prior to that, he served as head coach of Memphis and New Orleans. Price’s daughter is Sports Illustrated model Chanel Iman, who married NFL wide receiver Sterling Shepard in 2017. He is married to the former Jamie Lynn Simms, and the couple has two children - son, Ryan, a college basketball coach who played for his father at McNeese, and daughter, Chanel. He has three grandaughters - Bella Grace Price, Cali Clay Shepard and Cassie Snow Shepard.