The phrase "The only poll that counts..." is used by politicians to dismiss the importance of opinion polls and highlight the importance of polling day. It is particularly used as a response to questions about negative opinion poll results and is generally considered tongue-in-cheek or ironic. It is particularly well known as a feature of Australian politics where its inclusion in party-political briefings and instructions has caused controversy. The generally accepted continuation of the phrase is, "...is the one on election day".
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