The Mechanical Bride: Folklore of Industrial Man (1951) is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts. Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to
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| - The Mechanical Bride (en)
- La sposa meccanica (it)
- Механическая невеста (ru)
- 機器新娘 (zh)
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| - «Механическая невеста: внешние расширения человека» (англ. The Mechanical Bride: Folklore of Industrial Man) ― книга, написанная Маршаллом Маклюэном в 1951 году, в которой автор представляет результаты исследования современных СМИ (газеты, комиксы и рекламные объявления), в качестве поэтических текстов. (ru)
- 《机器新娘：工业人的民俗》（英语：The Mechanical Bride: Folklore of Industrial Man）是马歇尔·麦克卢汉的一部关于大众文化研究的著作，出版于1951年。他把报纸、漫画、广告等视为诗性文本。 与马歇尔·麦克卢汉1962年出版的《古腾堡星系》一书一样，《机器新娘》也很独特，它由若干篇短文组成———采用的“马赛克式的写作方法”。每篇短文都从一篇报纸或杂志文章或广告开始，接着是麦克卢汉对它的分析。这些分析既涉及美学的思考，也涉及意象和文本背后的意蕴。麦克卢汉书中的广告和文章，不仅是为了提醒人们注意它们的象征意义及其对创造和传播这些广告的企业实体的影响，也是为了弄清这些广告对社会的冲击。 (zh)
- The Mechanical Bride: Folklore of Industrial Man (1951) is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts. Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to (en)
- La sposa meccanica è un saggio del 1951 di Marshall McLuhan. Il primo medium analizzato da McLuhan è stato il medium tipografico. McLuhan osserva infatti che la stampa ha avuto un grande impatto nella storia occidentale, veicolando la Riforma protestante, il razionalismo e l'illuminismo. Con l'espressione "il medium è il messaggio", il nostro autore intende sottolineare che ogni medium condiziona i propri utenti e contribuisce a plasmarne la mente: li “massaggia”. Questo va inteso anche nel senso che li rassicura. (it)
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| - The Mechanical Bride: Folklore of Industrial Man (en)
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| - The Mechanical Bride: Folklore of Industrial Man (1951) is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts. Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed. (en)
- La sposa meccanica è un saggio del 1951 di Marshall McLuhan. Il primo medium analizzato da McLuhan è stato il medium tipografico. McLuhan osserva infatti che la stampa ha avuto un grande impatto nella storia occidentale, veicolando la Riforma protestante, il razionalismo e l'illuminismo. Con l'espressione "il medium è il messaggio", il nostro autore intende sottolineare che ogni medium condiziona i propri utenti e contribuisce a plasmarne la mente: li “massaggia”. Questo va inteso anche nel senso che li rassicura. Ci sono alcuni medium che, secondo McLuhan, assolvono soprattutto alla funzione di rassicurare e uno di questi medium è la televisione, che per lui era un mezzo di conferma: non era un medium che desse luogo a novità nell'ambito sociale o nell'ambito dei comportamenti personali. La televisione non crea delle novità, non suscita delle novità, è quindi un mezzo che massaggia, conforta, consola, e conferma. Scrive McLuhan ne La sposa meccanica: "la moderna Cappuccetto Rosso, allevata a suon di pubblicità, non ha nulla in contrario a lasciarsi mangiare dal lupo". (it)
- «Механическая невеста: внешние расширения человека» (англ. The Mechanical Bride: Folklore of Industrial Man) ― книга, написанная Маршаллом Маклюэном в 1951 году, в которой автор представляет результаты исследования современных СМИ (газеты, комиксы и рекламные объявления), в качестве поэтических текстов. (ru)
- 《机器新娘：工业人的民俗》（英语：The Mechanical Bride: Folklore of Industrial Man）是马歇尔·麦克卢汉的一部关于大众文化研究的著作，出版于1951年。他把报纸、漫画、广告等视为诗性文本。 与马歇尔·麦克卢汉1962年出版的《古腾堡星系》一书一样，《机器新娘》也很独特，它由若干篇短文组成———采用的“马赛克式的写作方法”。每篇短文都从一篇报纸或杂志文章或广告开始，接着是麦克卢汉对它的分析。这些分析既涉及美学的思考，也涉及意象和文本背后的意蕴。麦克卢汉书中的广告和文章，不仅是为了提醒人们注意它们的象征意义及其对创造和传播这些广告的企业实体的影响，也是为了弄清这些广告对社会的冲击。 (zh)
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