"The Bridge" was a #1 chart hit in 1981 for New Zealand singer Deane Waretini, and his backing group The Rising Stars. This also marked a first. It was the first Maori language record to hit the no 1 spot in New Zealand. "The Bridge" is an example of an artist in the 1980s contributing to the success of a record. This was done by kick starting the process in the beginning by self-financing the record, having a hand in its own promotion by employing various tactics to get the record heard by the public.
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