Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition.
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| - Pouliční marketing (cs)
- Street marketing (fr)
- Street marketing (it)
- Street marketing (en)
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| - Pouliční marketing (street marketing) je marketingová technika, která přináší produkty nebo služby zákazníkům přímo na veřejných místech, jako jsou ulice, náměstí, veřejná prostranství, supermarkety, hypermarkety atd. Pouliční marketing patří mezi metody obchodních technik používaných k propagaci výrobků nebo služeb nekonvenčním způsobem. Pouliční marketing se dá provádět mnoha způsoby a stále se s postupem času vymýšlejí nové a nové způsoby. (cs)
- Le street marketing ou marketing de rue est une technique de promotion qui utilise la rue comme principal terrain d'expression. Cette pratique est utilisée plutôt pour une communication de proximité afin de créer du trafic vers un point de vente spécifique, physique ou numérique. En identifiant les zones de passage ou de rassemblement de la population à atteindre (universités, stades, concerts, sorties de métros, quartiers d’affaires ou encore entrées de magasins, proximité immédiate des points de vente de l’enseigne, rues commerçantes, sorties de concerts...), la marque peut, par l'intermédiaire de supports publicitaires mobiles et d'animations tenter de surprendre les passants, et chercher à créer une impression de proximité. (fr)
- Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition. (en)
- Lo street marketing è una forma di marketing non convenzionale che si esplica esclusivamente per le strade vere e proprie di una città o al massimo all'interno dei Centri Commerciali, e privilegia come strumenti il corpo e l'azione di performer. (it)
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| - Pouliční marketing (street marketing) je marketingová technika, která přináší produkty nebo služby zákazníkům přímo na veřejných místech, jako jsou ulice, náměstí, veřejná prostranství, supermarkety, hypermarkety atd. Pouliční marketing patří mezi metody obchodních technik používaných k propagaci výrobků nebo služeb nekonvenčním způsobem. Pouliční marketing se dá provádět mnoha způsoby a stále se s postupem času vymýšlejí nové a nové způsoby. (cs)
- Le street marketing ou marketing de rue est une technique de promotion qui utilise la rue comme principal terrain d'expression. Cette pratique est utilisée plutôt pour une communication de proximité afin de créer du trafic vers un point de vente spécifique, physique ou numérique. En identifiant les zones de passage ou de rassemblement de la population à atteindre (universités, stades, concerts, sorties de métros, quartiers d’affaires ou encore entrées de magasins, proximité immédiate des points de vente de l’enseigne, rues commerçantes, sorties de concerts...), la marque peut, par l'intermédiaire de supports publicitaires mobiles et d'animations tenter de surprendre les passants, et chercher à créer une impression de proximité. (fr)
- Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition. This style of marketing grew in popularity in 1986 when Jay Conrad Levinson published his book Guerrilla Marketing, which paved the future for unconventional and abnormal brand campaigns. Street marketing is often confused with ambient marketing, which is a marketing strategy of placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement. Unlike typical public marketing campaigns that use billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. The goals of this interaction include causing an emotional reaction in potential customers, and getting people to remember brands in a different way. (en)
- Lo street marketing è una forma di marketing non convenzionale che si esplica esclusivamente per le strade vere e proprie di una città o al massimo all'interno dei Centri Commerciali, e privilegia come strumenti il corpo e l'azione di performer. In particolare, lo street marketing opta per la “spettacolarizzazione” del suo farsi, del suo essere performance che accade in coordinate spazio temporali molto esatte: in quel preciso momento e per il pubblico che si è deciso di andare a “colpire” agendo su quella location. Per promuovere un detersivo, ad esempio, si sceglierà di dare vita alla performance in mercati rionali dove c'è una maggiore concentrazione del target di riferimento, e cioè le casalinghe; o per lanciare una linea di streetwear si privilegerà le zone della città più frequentate dai giovani nel tempo libero, etc.. (it)
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