Starfish was a New Zealand fashion label created by Laurie Foon in 1993. Core values for the label included eco-friendly and sustainable practices, as well as community mindedness. The label was called Jive Junkies from 1991-1993, and garments were sold at Wellington's Wakefield Market. Due to the success of Jive Junkies, the Starfish boutique was opened in Willis Street in 1993. A second Starfish shop was subsequently opened in Auckland. In 2007, Starfish was awarded the NZ Sustainable Business Award.
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