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About: Spry Vegetable Shortening     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Unit109465459, within Data Space : dbpedia.org associated with source document(s)

Type: companyyago:WikicatCookingFatsyago:WikicatUnileverBrandsyago:Abstraction100002137yago:Chemical114806838yago:Compound114818238yago:Fat114864360yago:LanguageUnit106284225yago:Lipid114938907yago:Macromolecule114944888yago:Material114580897yago:Matter100020827yago:Molecule114682133yago:Name106333653yago:OrganicCompound114727670yago:Part113809207yago:PhysicalEntity100001930yago:Relation100031921yago:Substance100019613yago:Thing100002452yago:TradeName106845599yago:Unit109465459 New Facet based on Instances of this Class

Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share. The marketing efforts were phased out in the 1950s, but Aunt Jenny and her quotes like With Spry, we can afford to have cake oftener! have been reprinted. Though the product is discontinued in most countries, there are anecdotal reports of its being used through the 1970s. It appears as an ingredient in "Hungarian Nut Cake" in the August 1975 booklet "Favorite Recipes of the Aetna Girls" [Toledo, Ohio office].