Shomi (pronounced "show me") was a Canadian subscription video on demand service jointly owned by Rogers Communications and Shaw Communications. The service was viewed as a Canadian-based competitor to Netflix, with a library of 1,200 films and 11,000 hours' worth of television programs available on launch. Shomi content could be accessed as an over-the-top service through the service's website and apps, or through the video-on-demand libraries of participating television providers. The service emphasized manually curated categories of content, in contrast to the algorithmic approach used by competing services.