Sale of the Century was a British game show based on a US game show of the same name. It was first shown on ITV from 9 October 1971 to 6 November 1983, hosted by Nicholas Parsons. Special Celebrity Sale of the Century editions aired occasionally, starting on 2 January 1981 with Steve Jones as host. It has been revived twice: first on Sky Channel from 6 February 1989 to 3 October 1991 hosted by Peter Marshall and then on Challenge TV from 3 February to 29 August 1997 hosted by Keith Chegwin.