The Rolling Rock Town Fair was an annual alternative rock music festival and tour from 2000 to 2005 sponsored by Rolling Rock beer of Latrobe, Pennsylvania. The event was created and produced by Executive Producer, Andrew Cohen and Darin Wolf, then Director of Marketing for Rolling Rock. Starting on August 5, 2000, the event featured such groups as the Red Hot Chili Peppers, Moby, and Fuel. The August 4, 2001 lineup featured the Stone Temple Pilots, Live, Deftones, Incubus, Staind, Oleander, U.P.O., Tantric and Throe (Boston, MA).