Sir Roger Michael De Haan, CBE, DL (born October 1948, Northampton) is the son of the late Sidney De Haan, who created the Saga group of companies, best known for selling holidays to the over-50s market. De Haan took over Saga in 1984 when his father retired, and then ran the company with his brother Peter for a further twenty years, launching Saga-branded radio stations to accompany the group's holidays and financial services.