Rely was a brand of superabsorbent tampons made by Procter & Gamble starting in 1975. The brand's advertising slogan was "It even absorbs the worry!", and claimed it could hold up longer than the leading tampon, because it was made differently. "Remember, They named it Rely" was the last line of most commercials. Due to consumer health issues and complaints, as well as mounting legal issues, Rely tampons were removed from the market in 1980.
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