Red Heart was a joint venture between the Seven Network and Granada PLC between c. 1999 and 2001. It brought together all of its Australian parents' TV production resources, except those used for Seven's news and soaps. One theory states that Granada was looking to buy Seven's core, through it eventually owning 100% of Red Heart. Red Heart may have also eventually controlled Seven's news and soaps. This was a time when "content is king" was a popular idea.
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