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About: Quantitative marketing research     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatFieldsOfApplicationOfStatistics, within Data Space : dbpedia.org associated with source document(s)

Type: softwareyago:Field108569998yago:GeographicalArea108574314yago:Location100027167yago:Object100002684yago:PhysicalEntity100001930yago:Region108630985yago:YagoGeoEntityyago:YagoLegalActorGeoyago:YagoPermanentlyLocatedEntityyago:Tract108673395yago:WikicatFieldsOfApplicationOfStatistics New Facet based on Instances of this Class

Quantitative marketing research is the application of quantitative research techniques to the field of marketing research. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.