Public Relations Consultants Association of India (PRCAI) is a trade organization that represents India's public relations consultancy sector. It is the summit body for official communications and public relations practices in India. It was formed in October 2001 to grow, represent and support India's public relations consultancy sector in international practices. It also provides a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body. It is internationally recognized organization which offers official membership to all PR practitioners which abide by the basic criteria devised by the association.
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