Potentially All Pairwise RanKings of all possible Alternatives (PAPRIKA) is a method for multi-criteria decision making (MCDM) or conjoint analysis, as implemented by decision-making software and conjoint analysis products 1000minds and MeenyMo. The PAPRIKA method is based on users expressing their preferences with respect to the relative importance of the criteria or attributes of interest for the decision or choice at hand by pairwise comparing (ranking) alternatives.
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