The People's Party (Serbian: Народна партија / Narodna partija) was a political party in Serbia. It was founded and led by the former Mayor of Novi Sad and former Serbian Radical Party member Maja Gojković. The party previously intended to take part in the next election together with the Democratic Party of Serbia and New Serbia. In 2010 the party left the populists and together with several other parties, formed the United Regions of Serbia, a broad coalition of regional parties.