Oprah's Book Club 2.0 is a book club founded June 1, 2012, by Oprah Winfrey in a joint project between OWN: The Oprah Winfrey Network and O: The Oprah Magazine. The club is a re-launch of the original Oprah's Book Club, which ran for 15 years and ended in 2011, but as the "2.0" name suggests, digital media is the new focus. It incorporates the use of various social media platforms (Facebook, Twitter) and e-readers that allow for the quoting and uploading of passages and notes for discussion, among other features.