Undercover Boss is an American 2010 reality television series, based on the British series of the same name. The first episode of the first season premiered on February 7, 2010, after Super Bowl XLIV, and featured Bob O'Donnell, president and chief operating officer of Waste Management, Inc. On March 9, 2010, CBS announced it had renewed Undercover Boss for a second season. On July 28, 2010, CBS announced four company executives had signed up for the second season of Undercover Boss, the executives are from NASCAR, DirecTV, Chiquita Brands International and Great Wolf Lodge, Inc. The Choice Hotels CEO, Steve Joyce, was the first boss for the second season of the show on September 26, 2010. On March 27, 2011, CBS officially renewed Undercover Boss for a third season. On May 18, 2011, CBS th