KBRE (1660 AM) is a commercial radio station in Merced, California. It is owned by the Stephens Media Group, through licensee SMG-Merced, LLC. It plays a mix of active rock and alternative rock, calling itself "105.7 The Bear." Programming is also heard on 250 watt FM translator 105.7 K289CB in nearby Los Banos. The AM station is powered at 10,000 watts by day, 1,000 watts at night, using a non-directional antenna. The AM transmitter is off South Bert Crane Road in Atwater.