The Go For It! Roadshow was a health education event for children presented by Birmingham, Alabama-based HealthSouth Corporation from 1995 until 2003. The show featured many celebrity athletes including Bo Jackson, Herschel Walker, and Cory Everson. The Roadshow was overseen by the HealthSouth Sports Medicine Council whose Chairman was Bo Jackson. Board Member Dr. James Andrews came up with the idea for the Sports Medicine Council. The Roadshow was also presented by sponsors The Coca-Cola Company and Travelers Group,