De-Sinicization (de + Sinicization) refers to a process of eliminating or reducing Chinese cultural elements, identity, or consciousness from a society or nation. In modern contexts, it is often used in tandem with decolonization and contrasted to the assimilation process of Sinicization. The term has its roots in attempts by ethnic Han to acculturate themselves and adopt non-Han customs, although it is now most frequently used to describe attempts by foreign countries to resist or undo over-reaching Chinese influence.