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About: Customer lifecycle management     Goto   Sponge   NotDistinct   Permalink

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Customer lifecycle management or CLM is the measurement of multiple customer-related metrics, which, when analyzed for a period of time, indicate . The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of , retention, cross- and upselling, and lapsed customer win-back.