The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Burger King and others in the United States. The term first came into use during the late 1970s due to an attempt by Burger King to generate increased market and mind-share by attacking the size of bigger rival McDonald's hamburgers.
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| - حروب البرجر (ar)
- Burger wars (en)
- Perang burger (in)
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| - حروب البرجر هي سلسلة من المنافسات التجارية بين أشهر مطاعم البرجر ماكدونالدز وبرجر كنغ على مستوى الإعلانات في الولايات المتحدة الأمريكية وظهر هذا المصطلح في نهاية السبعينات.
* بوابة عقد 1970
* بوابة شركات
* بوابة الولايات المتحدة
* بوابة مطاعم وطعام (ar)
- Perang burger adalah serangkaian kampanye buka-tutup yang terdiri dari iklan-iklan yang ditargetkan demi keuntungan yang menunjukkan persaingan ketat antar jaringan-jaringan makanan cepat saji hamburger McDonald's, Burger King dan lain-lain di Amerika Serikat. Istilah tersebut mula-mula dipakai pada akhir 1970an karena upaya oleh Burger King untuk meningkatkan dan dengan membuat hamburger yang berukuran lebih besar ketimbang ukuran hamburger McDonald's. (in)
- The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Burger King and others in the United States. The term first came into use during the late 1970s due to an attempt by Burger King to generate increased market and mind-share by attacking the size of bigger rival McDonald's hamburgers. (en)
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| - حروب البرجر هي سلسلة من المنافسات التجارية بين أشهر مطاعم البرجر ماكدونالدز وبرجر كنغ على مستوى الإعلانات في الولايات المتحدة الأمريكية وظهر هذا المصطلح في نهاية السبعينات.
* بوابة عقد 1970
* بوابة شركات
* بوابة الولايات المتحدة
* بوابة مطاعم وطعام (ar)
- The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Burger King and others in the United States. The term first came into use during the late 1970s due to an attempt by Burger King to generate increased market and mind-share by attacking the size of bigger rival McDonald's hamburgers. By the mid-1980s, the constant spending on advertising began to affect the major players. In 1987, Burger King laid off more than a hundred people from its corporate headquarters in Miami, Florida, while Dublin, Ohio-based Wendy's reported its first quarterly operating loss since its founding in 1969. Conversely, McDonald's operating revenue and profit increase while its market share also grew. Smaller chains, such as Hardee's, worked to keep from getting caught up in the extensive financial brinkmanship by avoiding the expensive ad campaigns and by staying in smaller, more geographically limited locations. The New York Times states that the poor economy of the late 2000s and early 2010s recessionary period led to the return of the Burger Wars. Because of tightened budgets, consumers have been forced to seek value and the major fast food chains are in increasing competing for consumer dollars. The Wendy's chain has been at the forefront of the revival, airing a series of ads that feature founder Dave Thomas's daughter Melinda Lou Morse, the original "Wendy", advertising a series of new burgers and reviving its Where's the beef? advertising slogan. A March 2014 report in USA Today noted that Burger King is reviving the Burger Wars, including introducing clones of the Big Mac and McRib sandwiches, in response to business declines at McDonald's. (en)
- Perang burger adalah serangkaian kampanye buka-tutup yang terdiri dari iklan-iklan yang ditargetkan demi keuntungan yang menunjukkan persaingan ketat antar jaringan-jaringan makanan cepat saji hamburger McDonald's, Burger King dan lain-lain di Amerika Serikat. Istilah tersebut mula-mula dipakai pada akhir 1970an karena upaya oleh Burger King untuk meningkatkan dan dengan membuat hamburger yang berukuran lebih besar ketimbang ukuran hamburger McDonald's. (in)
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