Alternative Distribution Alliance (ADA) is a music distribution company owned by Warner Music Group, which represents the rights to various independent record labels. ADA provides "independent artist and label partners with access to the resources, relationships and experience required to share their creative vision with a global audience." As the independent music distribution arm of Warner Music Group, ADA Worldwide was created in 1993 as a joint-venture between WMG and Restless Records to offer a distribution system and marketing, merchandising, promotion, and music licensing services.