AFC Ajax NV is mostly known as a football club. Since 17 May 1998 the club is registered as a Naamloze vennootschap (N.V.) listed on the stock exchange Euronext Amsterdam. As a company the club strives to make a profit through ticket sales, as well as through income accumulated by competing in national, continental and global football. Half of the revenue is generated through club merchandise, advertising, and income from selling broadcasting rights.