The 2011 Allstate Sugar Bowl was an American college football bowl game that was part of the Bowl Championship Series (BCS) for the 2010 NCAA Division I FBS football season and was the 77th Sugar Bowl. The contest took place on January 4, 2011, in the Louisiana Superdome in New Orleans, Louisiana. The game had an 8 p.m. (ET) kickoff. Paul Hoolahan was the executive director.