The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.
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| - The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (in)
- The Big Moo (en)
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| - The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) adalah kumpulan esai pendek tentang pemasaran. Esai-esai tersebut ditulis oleh 32 penulis ternama dalam bidangnya, seperti , Malcolm Gladwell, Guy Kawasaki, Mark Cuban, dan . Nama penulis esainya justru tidak dicantumkan. Seth Godin, editor buku ini, mengatakan bahwa pencantuman nama penulis esai akan mengganggu pembaca. Tujuan buku ini adalah menggerakkan imajinasi pembaca sekaligus menggalang dana untuk amal. Hasil penjualan buku ini disumbangkan ke , International, dan . (in)
- The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read. (en)
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| - The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (en)
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| - The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (en)
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| - The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) adalah kumpulan esai pendek tentang pemasaran. Esai-esai tersebut ditulis oleh 32 penulis ternama dalam bidangnya, seperti , Malcolm Gladwell, Guy Kawasaki, Mark Cuban, dan . Nama penulis esainya justru tidak dicantumkan. Seth Godin, editor buku ini, mengatakan bahwa pencantuman nama penulis esai akan mengganggu pembaca. Tujuan buku ini adalah menggerakkan imajinasi pembaca sekaligus menggalang dana untuk amal. Hasil penjualan buku ini disumbangkan ke , International, dan . Pada tahun 2006, The Big Moo masuk dalam daftar 10 buku periklanan terbaik versi Amazon.com. (in)
- The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read. In 2006, The Big Moo was one of Amazon.com's top 10 advertising books. (en)
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