Nkosana Makate (born 1977), is a South African who proposed the "Please Call Me" concept to Vodacom. His idea consisted of sending a free message to other Vodacom users in order to request that they call you, even if you do not have enough credit available to do so. Nkosana Makate shared the concept with his employer, but never received payment for it. He laid a charge against Vodacom and won the case against them after an 8-year battle.
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