Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time named Lindstrom as one of the world's 100 most influential people because of his book.
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| - Buyology (en)
- Buyology: Truth and Lies About Why We Buy (in)
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| - Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time named Lindstrom as one of the world's 100 most influential people because of his book. (en)
- Buyology: Truth and Lies About Why We Buy (2008) adalah buku laris karya Martin Lindstrom. Di buku ini, ia mengamati hal-hal yang mendorong orang membeli sesuatu. Penulis berusaha mengidentifikasi faktor yang memengaruhi keputusan pembeli di dunia penuh pesan seperti iklan, slogan, jingel, dan . Lindstrom, melalui studi , menjelaskan alam bawah sadar dan perannya dalam memutuskan apa yang akan dibeli si pembeli. Lindstrom mengungkap sejumlah mitos tentang periklanan dan promosi. TIME memasukkan Lindstrom dalam daftar 100 orang paling berpengaruh di dunia. (in)
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| - Buyology: Truth and Lies About Why We Buy (en)
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| - Buyology: Truth and Lies About Why We Buy (en)
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| - HF5415.12615 .L56 2008 (en)
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| - Marketing, Business, Advertising, Promotion, science of shopping (en)
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| - Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time named Lindstrom as one of the world's 100 most influential people because of his book. (en)
- Buyology: Truth and Lies About Why We Buy (2008) adalah buku laris karya Martin Lindstrom. Di buku ini, ia mengamati hal-hal yang mendorong orang membeli sesuatu. Penulis berusaha mengidentifikasi faktor yang memengaruhi keputusan pembeli di dunia penuh pesan seperti iklan, slogan, jingel, dan . Lindstrom, melalui studi , menjelaskan alam bawah sadar dan perannya dalam memutuskan apa yang akan dibeli si pembeli. Lindstrom mengungkap sejumlah mitos tentang periklanan dan promosi. TIME memasukkan Lindstrom dalam daftar 100 orang paling berpengaruh di dunia. (in)
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