Kwik Trip is a chain of convenience stores founded in 1965 with locations throughout Michigan, Minnesota, and Wisconsin under the name Kwik Trip, and in Illinois and Iowa under the name Kwik Star (to avoid confusion with QuikTrip). The company also operates stores under the name Tobacco Outlet Plus, Tobacco Outlet Plus Grocery, Hearty Platter, and Stop-N-Go. Kwik Trip, Inc. is a privately held company headquartered in La Crosse, Wisconsin.