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About: Brand Breakout     Goto   Sponge   Distinct   Permalink

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Type: Thingbibo:Bookschema:Bookschema:CreativeWorkworkText (literary theory)wikidata:Q386724Bookbookwritten work New Facet based on Instances of this Class

Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets. It has been rated as one of the best business books of 2013.