Rockfleet Broadcasting is a broadcasting company based in New York City. The company has three stations in its family. A fourth station in Cadillac, Michigan (within the Traverse City market) is no longer under Rockfleet ownership. On May 10, 2007, it was announced that Rockfleet Broadcasting was planning to sell Fox affiliate WFQX-TV/WFUP to Cadillac Telecasting. The Federal Communications Commission (FCC) approved the sale in late-October. After this approval, Cadillac entered into a shared services agreement (SSA) with Heritage Broadcasting Group (owner of CBS affiliate WWTV). At that point, WFQX/WFUP began to be operated by WWTV.
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