An internet aesthetic, also simply referred to as an aesthetic, is a visual art style, sometimes accompanied by a music genre, that usually originates from the internet or is popularized thereof. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on platforms such as Tumblr, Pinterest, Instagram and TikTok. The term aesthetic has been described as being "totally divorced from its academic origins", and commonly used as an adjective.