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- Braathens SAFE's domestic market was deregulated on 1 April 1994. Since then, any airline within the European Economic Area is free to operate any domestic or international route. Braathens rejected a proposal from the main competitor Scandinavian Airlines System (SAS) for a merger; instead the helicopter division was sold and the company listed on the Oslo Stock Exchange. New routes were opened from Oslo Airport, Fornebu to Bodø, Harstad/Narvik and Tromsø, but the routes from Bergen to these cities were terminated. International routes to Rome, Nice and Jersey were introduced. In 1996, Braathens SAFE bought Sweden's second-largest airline, Transwede, and started flying on the Oslo–Stockholm route. The following year, Transwede, with its five domestic routes, was merged into Braathens SAFE. The same year, KLM bought 30% of Braathens SAFE and the airlines started a partnership. In 1998, the airline changed its name to Braathens and introduced two-class cabins. Full-fare passengers traveled in the "Best"-class, while discounted travelers traveled in the "Back"-class. It also bought the Swedish airline Malmö Aviation. Oslo Airport, Gardermoen replaced Fornebu as the airline's main hub, and a price war started against SAS and the new low-cost airline Color Air. The availability of slots increased the frequency of flights for all three airlines to an unsustainable level. After a year, Color Air was bankrupt, but Braathens had suffered large losses, and terminated many routes, including all services in Sweden. In 2001, the airline was bought by SAS, and the following year the two coordinated their services so as not to compete. On 1 May 2004, they merged to create SAS Braathens, that re-branded to Scandinavian Airlines in 2007. (en)
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| rdfs:comment
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- Braathens SAFE's domestic market was deregulated on 1 April 1994. Since then, any airline within the European Economic Area is free to operate any domestic or international route. Braathens rejected a proposal from the main competitor Scandinavian Airlines System (SAS) for a merger; instead the helicopter division was sold and the company listed on the Oslo Stock Exchange. New routes were opened from Oslo Airport, Fornebu to Bodø, Harstad/Narvik and Tromsø, but the routes from Bergen to these cities were terminated. International routes to Rome, Nice and Jersey were introduced. In 1996, Braathens SAFE bought Sweden's second-largest airline, Transwede, and started flying on the Oslo–Stockholm route. The following year, Transwede, with its five domestic routes, was merged into Braathens SAFE (en)
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