About: Event television

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Event television (sometimes used in verb form as the buzzword "eventize") is a television network marketing concept which arose in the early 2010s and is characterized by a shift in priorities towards enticing audiences to watch programming immediately as it is broadcast. This is largely in response to the tendency of modern audiences to time shift programming (DVR) or view using on-demand streaming services, which has produced a steady decline in live viewership ratings.

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  • Event television (sometimes used in verb form as the buzzword "eventize") is a television network marketing concept which arose in the early 2010s and is characterized by a shift in priorities towards enticing audiences to watch programming immediately as it is broadcast. This is largely in response to the tendency of modern audiences to time shift programming (DVR) or view using on-demand streaming services, which has produced a steady decline in live viewership ratings. (en)
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  • Event television (sometimes used in verb form as the buzzword "eventize") is a television network marketing concept which arose in the early 2010s and is characterized by a shift in priorities towards enticing audiences to watch programming immediately as it is broadcast. This is largely in response to the tendency of modern audiences to time shift programming (DVR) or view using on-demand streaming services, which has produced a steady decline in live viewership ratings. (en)
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  • Event television (en)
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