Pinocchio is a 90-minute musical adaptation of Carlo Collodi's classic 1883 book. It aired on NBC on December 8, 1968, as part of the Hallmark Hall of Fame series. Peter Noone, lead singer of Herman's Hermits, played Pinocchio and Burl Ives was cast as Mister Geppetto. Walter Marks wrote the songs, and the script was adapted by Ernest Kinoy.