Ursula Nordstrom (February 2, 1910 – October 11, 1988) was publisher and editor-in-chief of juvenile books at Harper & Row from 1940 to 1973. She is credited with presiding over a transformation in children's literature in which morality tales written for adult approval gave way to works that instead appealed to children's imaginations and emotions. She also authored the 1960 children's book The Secret Language. A collection of her correspondence was published in 1998, as Dear Genius: the Letters of Ursula Nordstrom.