The WB 100+ Station Group (originally called The WeB from its developmental stages until March 1999) was a national programming service of The WB—owned by the Warner Bros. Entertainment division of Time Warner, the Tribune Company, and group founder and longtime WB network president Jamie Kellner—intended primarily for American television markets ranked #100 and above by Nielsen Media Research estimates. Operating from September 21, 1998 to September 18, 2006, The WB 100+ comprised an affiliate group that was initially made exclusively of individually branded cable television channels serving areas that lacked availability for a locally based WB broadcast affiliate and supplied a nationalized subfeed consisting of WB network and syndicated programs; in the network's waning years, the WB 10