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The social norms approach, or social norms marketing,is an environmental strategy gaining ground in health campaigns.While conducting research in the mid-1980s, two researchers, H.W. Perkins and , reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations. Despite the fact that college drinking is at elevated levels, the perceived amount almost always exceeds actual behavior. The social norms approach has shown signs of countering misperceptions, however research on changes in behavior resulting from changed perceptions varies between mixed to conclusively nonexistent.

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rdf:type	video game
rdfs:label	Social norms approach (en)
rdfs:comment	The social norms approach, or social norms marketing,is an environmental strategy gaining ground in health campaigns.While conducting research in the mid-1980s, two researchers, H.W. Perkins and , reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations. Despite the fact that college drinking is at elevated levels, the perceived amount almost always exceeds actual behavior. The social norms approach has shown signs of countering misperceptions, however research on changes in behavior resulting from changed perceptions varies between mixed to conclusively nonexistent. (en)
foaf:homepage	https://www.usatoday.com/news/health/2003-07-23-drinking-usat_x.htm
dcterms:subject	Perception
Wikipage page ID	2711536 (xsd:integer)
Wikipage revision ID	1111493706 (xsd:integer)
Link from a Wikipage to another Wikipage	Morals Meta-analysis Norm (sociology) Hobart and William Smith Colleges University of Arizona University of North Carolina Designated driver Perceptions Credibility Email Pattern Peer pressure Statistical survey USAToday Data analysis Data collection Citations H. Wesley Perkins HIV Habituation Health intervention Adolescents False consensus Social norm Normative Northern Illinois University Recreational drug use Social group Prejudice Reinforcement Response rate (survey) High school Perception Alcohol abuse Drinking and driving Trait theory Methodology National Social Norms Resource Center Seat belt Pluralistic ignorance Mass media Sample (statistics) Market saturation Smoking Vocabulary Methodological Sufficient condition Persuasive Cost and benefits Cost effectiveness Guidelines Alcohol consumption Summative evaluation College student dbr:Alan_D._Berkowitz dbr:Wikt:assumption
Link from a Wikipage to an external page	https://www.usatoday.com/news/health/2003-07-23-drinking-usat_x.htm http://www.socialnorm.org
sameAs	Social norms approach Social norms approach Social norms approach Social norms approach
dbp:wikiPageUsesTemplate	dbt:More_citations_needed dbt:Portal dbt:Reflist dbt:Public_health
Link from a Wikipa... related subject.	Social norm
has abstract	The social norms approach, or social norms marketing,is an environmental strategy gaining ground in health campaigns.While conducting research in the mid-1980s, two researchers, H.W. Perkins and , reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations. Despite the fact that college drinking is at elevated levels, the perceived amount almost always exceeds actual behavior. The social norms approach has shown signs of countering misperceptions, however research on changes in behavior resulting from changed perceptions varies between mixed to conclusively nonexistent. (en)
gold:hypernym	Strategy
prov:wasDerivedFrom	wikipedia-en:Social_norms_approach?oldid=1111493706&ns=0
page length (characters) of wiki page	37078 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Social_norms_approach
is Link from a Wikipage to another Wikipage of	Corporate social responsibility Normality (behavior) Female genital mutilation Social Norms Approach Social norms marketing Pluralistic ignorance Safety culture Role Social Norms Marketing Social norming Social norming approach Social norming approaches Social norming marketing Social norming marketings Social norming technique Social norming techniques Social norms approaches Social norms marketings Social norms technique
is Wikipage redirect of	Social Norms Approach Social norms marketing

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